Gets it right first time

Ariel is for the first times, the first tries, the fails. Their new claim “Cleans 95% of stains in the first wash” allowed us to tap into the nostalgic first-time-moments in ones' life. And how they hilariously never went to plan. Luckily Ariel gets it right first time, so you don't have to. This advert is the first of a global campaign to be rolled out by P&G.