Creative : Milan

Agency: BBC Creative

Media : TV/Online/Mobile

Paul McGann arrived as a new character in a heart stopping two part Holby City special this December. Our concept shoot dramatised the storyline in a super cool promo created not just to drive ATV but to give the Holby City brand a shot of adrenaline.

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An integrated 360 campaign embraced radio, pictures and multiple assets for social media including behind the scenes interviews with the cast.