Samsung Jet AI
We launched ‘Go Jet It’, a social-first influencer campaign for Samsung, showcasing their Bespoke Jet AI vacuum through a culturally driven, music-led concept.
The campaign spanned eight EMEA markets — including the UK, France, Germany, Spain, Netherlands, Poland, Sweden, and Italy — and featured 32 influencers using the Bespoke Jet AI to “vacuum up” everyday annoyances, from bad weather to washing up and even dog poop?!
In the UK, talent including Ferne McCann, Kayleigh Taylor, and Jennifer Needham demonstrate how the Bespoke Jet AI transforms their homes — and their wardrobes — in seconds, reinforcing its functionality in a fun, visual format.
To enhance cultural impact and encourage participation, we created a bespoke music track in partnership with Loud Parade, highlighting the vacuum’s features through a purposefully addictive hook designed for social platforms.
In the UK, talent including Ferne McCann, Kayleigh Taylor, and Jennifer Needham demonstrate how the Bespoke Jet AI transforms their homes — and their wardrobes — in seconds, reinforcing its functionality in a fun, visual format.
To enhance cultural impact and encourage participation, we created a bespoke music track in partnership with Loud Parade, highlighting the vacuum’s features through a purposefully addictive hook designed for social platforms.