We launched ‘Go Jet It’, a social-first influencer campaign for Samsung, showcasing their Bespoke Jet AI vacuum through a culturally driven, music-led concept.

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The campaign spanned eight EMEA markets — including the UK, France, Germany, Spain, Netherlands, Poland, Sweden, and Italy — and featured 32 influencers using the Bespoke Jet AI to “vacuum up” everyday annoyances, from bad weather to washing up and even dog poop?!

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In the UK, talent including Ferne McCann, Kayleigh Taylor, and Jennifer Needham demonstrate how the Bespoke Jet AI transforms their homes — and their wardrobes — in seconds, reinforcing its functionality in a fun, visual format.

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To enhance cultural impact and encourage participation, we created a bespoke music track in partnership with Loud Parade, highlighting the vacuum’s features through a purposefully addictive hook designed for social platforms.