

Creative Team : Billy & Milan
Director/Photographer : Sean de Sparengo
Creative Director : Matt Batten
Agency : Wunderman
Client : The Sun
Media : Online / Press / TV / Social / DM
Every year, die-hard Premier League football fans are forced to pick players from rival teams in the UK's biggest fantasy football league (by 'football' we mean 'soccer' dude), The Sun's very own Dream Team. They feel extreme guilt and displeasure, but it's the way the game works. So we decided to assuage their guilt, by reassuring them that it's not cheating when it's your Dream Team. And it seems to have worked, as we recruited over 10% more players than the 600,000 target, making the 2014-15 Premiership season more exciting than ever before.
In addition to cleaning up at the DMA Awards (5 GOLDS, 1 SILVER, 1 BRONZE #JustSaying) we also made it into Campaign Magazine's 2014 annual in the Top 10 Customer Engagement Campaigns. Who'd'a thunk it?
Anyway, if you ain't never done it - get involved in The Sun's Dream Team, if not just for the office banter that it sparks off!




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