We celebrated Cadbury’s 200th anniversary by launching My Cadbury Era - a Gen-AI powered tool that lets users place themselves in classic Cadbury posters. Building on the Yours For 200 Years campaign, the interactive experience allows users to upload a selfie, choose from seven iconic Cadbury ads, and customise how they appear, generating a personalised, era-inspired image.

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The tool combines Stable Diffusion with archival ad imagery and was developed with inclusivity in mind, in collaboration with a leading LGBTQ+ charity and Mondelēz’s D&I network. 

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The campaign kicked off with a social and influencer campaign encouraging people to experience their Cadbury Era. Then we launched select posters across DOOH sites across the UK - celebrating Cadbury to all corners of Britain.​