The Radio 1 Breakfast Show attracts the biggest stars from across the globe. And because of their relationship with host Nick Grimshaw it’s a place they feel relaxed in, which means anything can happen. But saying that isn’t as good as showing it. So we created a campaign to show the 15-24 audience who live for LOLS that the breakfast show was full of moments they should never miss out on.

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Across a five week period, I produced content that took the best moments from the show and played them back across social and digital outdoor screens within hours of them happening.